Click on “Daily budget options” below. Select “standard” if you want to spend your budget evenly through the day, or select “accelerated” if you want to spend your budget as quickly as possible.
Now, select the language of the websites where your ads will show up, and then select the geographical “locations” where to serve your ads. You can show your ads in your region by default, you can show your ads in all available regions or you can select specific countries, states and regions where your ads will be served by checking the “let me choose specific locations” option.
In the “who should see your ads?,” section you can select to show your ads only to “people in your targeted locations” or to “people searching or viewing pages about your targeted locations”, or you can simply leave both options checked, which is recommended in some instances. Now, click on “save and continue to the next step”.