Internet has superseded some older forms or techniques of marketing, but there are some tactics that have actually regained the significance with the coming of internet, sales letter is one of those tools or mediums. Sales letter is regarded as one of the oldest mediums of marketing, it also happens to be one of the most uncomplicated one. It is one of the biggest and economical tools while doing wholesale trading business.

A sales letter is simple, straightforward; addresses the customer s needs and provides a call to action, that s exactly the way marketing is supposed to be. Oh, and not to forget the ultimate advantage of being one of the most economical marketing tool, it s a pity many wholesale businesses aren t using this medium as effectively as they should be.

They are even more beneficial when you are operating in a B2B realm, doesn t really matter if you are a manufacturer, wholesaler, distributor, or any other kind of trade supplier. Manufacturers can write it to wholesale suppliers or distributors, enticing them to trade in their products. Wholesalers or distributors can write sales letters to retailers or other businesses, and so on.

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