Here’s where you’ll enter the basic configuration of your campaign. Start by giving a name to your campaign in the “campaign name” field. Next, you have to set up your campaign budget. This is how much you are willing to spend on your campaign over a period of time.
You can set up “individual budget” options for each campaign, or “apply a budget from your shared library” if you ever decide to set up a specific budget configuration to use across multiple campaigns. For the purposes of this chapter, you’ll learn how to set up individual budgets for each campaign, which is a simple set up that will greatly depend on your own budget.